CHALLENGE
Craft a visual identity that brings to life the imaginative process of decorating. We aimed to capture the essence of imagination and the transformation of ideas into reality. Drawing inspiration from celestial imagery like stars and comets, we sought to integrate these elements into the logo for “Imag’in.”
INSIGHT
Understanding the power of imagination as a catalyst for creativity, we envisioned a logo design that embodies the act of visualizing and manifesting dreams. By incorporating a comet into the letter “I” of “in,” we symbolize the journey of imagination and the potential for ideas to soar beyond boundaries. The use of a serif typeface in black and light gray blends classic elegance with a contemporary flair to ensure versatility and timelessness.
IDEA
Create a captivating logo that merges celestial motifs with sophisticated typography. The comet-inspired “I” serves as a focal point, inviting viewers to embark on a journey of creative exploration. With its serif typeface, the logo exudes refinement and flexibility, adaptable to any decor style envisioned by the client. This logo reflects the essence of “Imag’ in” and inspires clients to turn their decorating dreams into tangible reality.
