CHALLENGE
Develop a visual identity for Ganiva Group, a holding company that unites diverse premium brands—Ganiva Trim Carpentry, Hampton Hardware, Hampton Flooring, and Macassar Interiors.
The challenge was to create a symbol that conveys cohesion across disciplines while maintaining an elevated and timeless presence. The identity needed to reflect the Group’s leadership in refined craftsmanship and curated interior solutions.
INSIGHT
Although each brand under Ganiva Group operates in a distinct domain, they are all driven by a shared commitment to excellence, detail, and design integrity. By adapting the design logic of the Ganiva Trim Carpentry logo, we crafted a double “G” monogram that feels architectural and intentional.
The deep blue and dark purple palette introduces a sense of stability, prestige, and depth—ideal for a holding brand that represents elevated living and enduring quality.
IDEA
Design a sophisticated monogram where two interlocking “G” forms reflect both the unity and strength of the Group. The symbol mirrors the structural elegance of trim profiles, echoing the original Ganiva design language while establishing its own bold identity.
The blue and dark purple tones lend a sense of authority and luxury, signaling Ganiva Group’s role as the foundation behind a portfolio of refined, design-led brands. The result is a timeless mark that anchors the group’s vision of excellence across all facets of interior living.
