CHALLENGE
Create a visual identity that reflects the refined craftsmanship and high-end appeal of trim carpentry. The goal was to convey both precision and artistry—capturing the fine details that elevate a space—while standing out in a traditionally understated industry.
We needed a logo that would communicate Ganiva’s core values: quality, design excellence, and warmth.
INSIGHT
Trim carpentry is more than construction—it’s the art of adding personality and polish to a space. By merging the elegance of the letter “G” with the structured form of a trim profile, we highlight the duality of form and function.
The warm orange hue adds an inviting tone, evoking both the richness of natural wood and the personal touch Ganiva brings to every project.
IDEA
Design a sophisticated logo that fuses typography with architectural structure. The stylized “G” doubles as a trim profile, becoming a visual metaphor for Ganiva’s ability to turn basic outlines into statements of luxury. The warm orange color amplifies the sense of craftsmanship and approachability, making the brand both premium and personable.
The result is a timeless identity that embodies Ganiva’s role in transforming spaces through elegant trim carpentry.
