CHALLENGE
Design a visual identity that reflects Hampton Flooring’s refined, high-end approach to interior surfaces.
The goal was to represent craftsmanship, elegance, and precision—capturing the visual rhythm of flooring while evoking a sense of timeless design.
INSIGHT
Flooring is the foundation of any space—both literally and aesthetically. It sets the tone for how a room feels and functions.
By integrating the initial “H” with the geometric structure of a flooring grid, we communicate both strength and sophistication.
The deep red color evokes warmth, depth, and a sense of enduring style—qualities that define Hampton Flooring’s offerings.
IDEA
Create a logo where the letter “H” is seamlessly combined with the graphic elegance of a floor grid. This visual metaphor reinforces Hampton Flooring’s dedication to quality, design, and detail.
The dark red tone elevates the logo with a touch of richness and sobriety, aligning with the brand’s identity as a provider of timeless, luxurious flooring solutions.
The result is a symbol that speaks to the transformative power of well-crafted floors.
